21/05/2014

Top 100 das marcas de 2014

Fiquem a conhecer o top das 100 marcas de 2014 a nível mundial:

2014 BrandZ Top 100 (link)
12 percent brand value rise crosses all categories

It was a year of real growth, but also of disruption and even transformation.

The BrandZ™ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase.

Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009.

This year, led by apparel, with a 29 percent overall increase, all categories rose in brand value. And 10 of 14 categories experienced double-digit growth, indicating that brands across the economy have moved beyond recovery into a period of new growth.



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